Once you connect with your targeted fans through Facebook and other social media venues, email marketing is an essential tool to reach those fans. In addition, your existing customer or client list can be used effectively to create repeat business.
Think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number emails each week. As a result, If you know and trust the author of the email, you read them. In addition you get inspired by them, and even look forward to the next one. Email is a big part of our lives.
Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when it is personalized. Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, company personal changes, request feedback to your customer – this list is virtually endless.
Here are 4 reasons why Email Marketing is a channel you should not be ignoring.
1. Economic and Cost Effective
Email marketing is easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.
Thus, for a small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.
Traditional marketing efforts such as direct mail can be cost-prohibitive when adding up printing, postage etc. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website – for FREE!
Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Together with the higher response rates that email marketing attracts, you, therefore, get more positive responses, more quickly and at a lower unit cost! A win-win situation!
2. Personal and Customisable
In email marketing, what you’re really doing is segmenting your audience into lists. And sending each list a tailored email message that resonates with readers from that list. You can provide them with something of value.
When you write a post for one of your social media channels, you address your audience as a whole (“To all of our fans, we would like to say..”). However, when I use email software correctly, I address people individually by their names. I split certain topics only for certain members of my list and eventually arrive in their personal inbox.
Emails with subject lines that include the recipient’s name are 26% more likely to be opened.
Email marketing is important for building relationships with prospects, leads, current customers. You can even reach past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. I am friendly and personable. My tailored messages are not invading their space as I have chosen my message and my recipient wisely.
3. Action Oriented
Whether you realize it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying.
Think about this! Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales. As you develop your small business or startup marketing strategy as a whole, using email will allow you to see results straight away.
This means not just sending out newsletters, but also using email automation based on triggers of your customers.
Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue according.
4. Measurable
There’s no guesswork in email marketing. You can track who opened your email, which links were clicked, and how many people unsubscribed.
You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.
Contact me today and let’s discuss how I can help you sell. I will show you that I mean business!