A company logo needs to be instantly recognizable. This means that a logo design, which reflects your business’ area of expertise, is a must. In addition, a logo must have the capacity to transmit what your company is all about, not only its products and services but also its personality and values. This is the essence of building a successful brand.
Unlike other aspects of a business, you only get one shot at getting it right when it comes to choosing your final logo design, and so having the best range of options to choose from is essential. My experience as a Naples web design specialists gives me the capacity to take an integrated and uniquely creative approach to business logo design. I seamlessly integrate aspects that respond to today’s marketing needs and avoid the need for re-branding at a later stage.
With the average time spent on any given web page a mere 22 seconds, your company logo needs to be one of the prominent elements that stick in the mind of visitors, leading to a higher level of trust and brand reputation when it is dispersed across the web through blog posts, social media, press releases and in local listings such as YELP and Yellow Pages. Some of the most common mistakes with a logo design that you likely have seen are company logos that are overcomplicated and text heavy.
Understanding how your logo will be used and displayed in your marketing needs to be one of the key elements that drive its design. Well known and reputable company logos all share the aforementioned features, and with solid designer – client collaboration, your company logo, will soon be amongst them.
