SEO

What’s so great about having a fancy web site if no one ever sees it?

The whole point of a web site is to communicate with the public. How can you communicate if the public can’t find your site? I can help your site achieve top rankings on major search engines focusing on Google. As a result I drive traffic to your website. As much as 90% of your site’s traffic may be coming from search engines. Let me help boost that number by implementing my thorough, common sense methodology. I have successfully enhanced SEO for websites in Naples and throughout the U.S.

Search engine optimization used to be a simple process. Just add a few metatag keywords to your site and you were good to go! Over time, web site owners – and their developers – started abusing the system and search engines had to adjust their algorithms to generate more relevant search engine results. Metatag keywords are no longer useful. In fact, Google has ignored them for about ten years! Today, search engines reward web sites that have relevant content, have good usability and are highly visible on the internet.

That is why I don’t focus my SEO efforts on tricking search engines. I focus on making your website as relevant as possible and improving a site’s usability and visibility so it naturally (and organically) rises to the top of the search engine results over time.

Here is an outline of the search engine optimization process for the web sites I develop:

• Set business goals.
• Research what keywords your potential customers are using.
• Perform a competitive analysis to refine keywords and discover potential competitive advantages.
• Establish a prioritized list of target keywords.
• Write relative content that includes keywords in an organic manner.
• Develop an architecture that will be easily spidered by search engine robots.
• Add content and metadata to your site.
• Perform a thorough review of the site and make adjustments.
• Submit your site to all major search engines.
• Request reciprocal links with strategic partners.
• Run monthly reports to monitor progress with search engines, monitor traffic logs, and adjust your site as needed. Contact me today and let’s discuss how I can help you sell. I will show you that I mean business!